Daniel Kim

Founder / CEO / CTO

A native of Portland, Oregon, Dan’s foundation in transportation began at Reed College, where he studied Physics and Biology. His creative drive was nurtured while studying Architecture at UC Berkeley, finishing at the Rhode Island School of Design with a degree in Industrial Design and Sustainable Transportation. While studying at RISD, he also led several vehicle research teams at the MIT Media Lab.

Dan’s decade of experience in vehicle architecture, prototype development, and team-building encompasses all forms of transportation, from SUVs to electric scooters to titanium bicycles.

Ryan James

Chief Marketing Officer

Ryan is a jack-of-all-trades kinda guy, with quite a varied background. He earned a BS in Environmental Studies from Emory University, developing strong writing skills and a holistic approach to problem solving. Ryan spent his career thus far pursuing a wide range of interests, from retail management/marketing/merchandising to digital printing to photography to metal fabrication to video production. This broad array of skills is instrumental for Lit’s marketing and communication.

Simona Khersonsky

Director of Operations

Simona has an extensive business background, holding an MBA (Marketing + Finance concentrations) from University of San Francisco, and a BA in Economics from Boston University. She has also studied entrepreneurship and innovation in developing countries, focusing on Chile, Argentina, and Uruguay, as well as managing a portfolio of microloans in emerging markets. Prior to joining the Lit team, Simona worked in business strategy, marketing, analytics, and research for 3DegreesFisher Investments, and State Street Corporation.

Christina Hsiang

General Counsel

Christina has a deep background in Corporate and IP Law. She earned her J.D. from the University of Washington School of Law, following a dual degree in Economics and Russian from Georgetown University. Christina speaks several languages, and has additional experience with energy policy and government relations.

Pamela Ng

Legal Counsel

Pam has a background in several aspects of law, earning her J.D. from UC Hastings after a B.A. from UC Davis. Her law experience ranges from corporate to IP to employment to municipal, including work with several tech and startup companies. Pam also speaks several languages.

David Mondello


David studied Linguistics and Studio Art at Reed College, where he also hosted a college radio show. Another jack-of-all-trades, David’s experience ranges from event planning to management to ship building. This varied background makes David our go-to person for anything from client relations to vehicle fabrication.

Eric Miller

Vehicle Co-Architect & Systems Engineer

Eric studied Transportation Design at Art Center College of Design, earning a BS as well an exclusive graduation show at the Honda Advanced R+D Gallery. His exceptional digital and analog design, modeling, prototyping, and fabrication skills were further developed through his work with Dassault Systèmes and Eleven. Eric has grown his skills to incorporate engineering experience with design, and he now co-leads the overall vehicle architecture of the C-1.

Natalia Amijo

Transportation Design / Design Strategy

Natalia comes to us from Art Center College of Design, where she earned her B.S. in Transportation Design. She’s worked with a variety of automotive OEMs, from Ford to Renault, on projects ranging from luxury cars to future mobility concepts. Natalia concentrates on design, branding, and marketing strategies with her work, which will be her focus for the C-1.

Bérénice Mettler

Dynamics / Controls Engineering Consultant

Professor Bérénice Mettler joins us from the Department of Aerospace Engineering and Mechanics at the University of Minnesota, where she runs the Interactive Guidance and Control Lab (IGCL) as a tenured associate professor. Her research focuses on guidance and control of aerial vehicles, performing difficult tasks in challenging environments. She explores both autonomous guidance systems and human interactive guidance, combining theory of controls and dynamics with psychology and neuroscience. Bérénice has published numerous articles from her research, studying real-time planning and decision making for dynamics systems, systemic integration of control, planning, and perceptual functions, and the principles of cognitive functions for spatial reasoning and adaptation. Prior to joining the faculty at U of M, Bérénice was a postdoctoral researcher and then research scientist at MIT’s Laboratory for Information and Decision Systems (LIDS). She received her diploma in mechanical engineering from ETH (Switzerland) and doctorate in mechanical engineering from Carnegie Mellon University.

Luke Peterson

Dynamics / Controls Engineer

Luke comes to us from UC Davis, where he recently completed his Ph.D. in Mechanical Engineering. While there he studied bicycle dynamics, co-authoring an NSF grant (as Dale L. Peterson) and developing a self-balancing robotic bicycle. This followed eight years of honorable service in the US Marine Corps – achieving the rank of Sergeant – as well as a BS in Mechanical Engineering from UC Santa Barbara. As demonstrated through several published academic papers and his completion of three double-centuries (200 miles ridden in one day), Luke’s passion for bicycles and deep understanding of bicycle dynamics are essential to making the C-1 a reality.

Ankit Srivastava

Vehicle Safety / Mechanical Systems Engineer

Ankit is a recent graduate from the University of Michigan, Ann Arbor, where he earned a M.Eng. Automotive Engineering after earning his B.E. Mechanical Engineering from Bharati Vidyapeeth University College of Engineering. His academic experience and work with John Deere and Tata Consultancy Services emphasized virtual modeling, FEA analysis, suspension design, and design for crashworthiness—which also comprise his main focus for the C-1.

Oliver Lee

Embedded Systems / Mechatronics Engineer

Oliver is an engineering jack-of-all-trades, double-majoring in Electrical Engineering & Computer Sciences (EECS) and Mechanical Engineering, then following that with an M.S. in Mechanical Engineering—all from UC Berkeley. In addition to developing an autonomous RC car and a robot that can probably play drums better than you in Rock Band, Oliver worked with Luke at UC Davis on the robotic bicycle project. Oliver’s ability to blur the line between mechanical and electrical engineering is essential to developing the C-1.

Harsh Jain

Electrical & Embedded Systems Engineer

Harsh’s experience with electric vehicle powertrains is instrumental in bringing both the C-1 and the scooter to market. He holds a B.Eng. from Sathyabama University and a MS Eng. in Embedded Systems from UPenn, where he worked on EV powertrains, energy efficiency, and automation. Harsh has also worked with Wipro Technologies, developing automotive embedded systems. Among others, Harsh was awarded in 2012 by the Korea Embedded Software Industry Council for his work in extending the battery life/range for EVs, and by Honeywell Process Solutions in 2011 for his work in wireless control.

Abhijeet Mulay

Embedded Systems / Firmware Engineer

Abhijeet recently completed his M.S. Engineering (Embedded Systems) at the University of Pennsylvania. There he worked alongside Harsh on several projects, including an experimental platform for EV control which was awarded the Richard K Dentel Memorial Prize in Urban Transportation. Abhijeet previously earned his B.E. from the University of Mumbai, one of the top engineering programs in the world. Abhijeet’s work on a variety of firmware/hardware projects, including mobile apps, sensors, and biomedical monitors, gives him the experience to help develop the firmware and embedded systems for the C-1.

Thomas Ly

Embedded Systems / Firmware Engineer

Tom is a recent grad from the University of Pennsylvania, where he studied both Electrical Engineering and Engineering Entrepreneurship. In addition to co-founding a biomedical company, Tom’s extensive list of projects ranges from useful (Adaptive Traffic System) to  humorous (Sleepless Cap, LIDAR Sentry Gun) to just plain cool (ScratchTable). Tom’s broad range of experience across a variety of software and hardware is a boon to the C-1 development.

Our Advisors

Amory Lovins


We are extremely proud to have energy guru Amory Lovins on our advisory board. Amory is a physicist, environmental scientist, and prolific author. He is currently Chairman/Chief Scientist of the Rocky Mountain Institute, the sustainability organization he co-founded in 1982. His pioneering energy studies began at Harvard and Oxford, eventually leading him back to the US to settle in Colorado. Amory’s concepts of soft energy paths, the negawatt, and the hypercar have influenced countless people and organizations. Amory was named a MacArthur Fellow in 1993, and in 2009, Time Magazine named him as one of the world’s 100 most influential people.

Yoky Matsuoka

Technical Advisor

Yoky Matsuoka is currently VP of Technology at Nest. After an impressive-yet-short tennis career (once ranked 21st in Japan), she pursued a BS from UC Berkeley and an MS and PhD in Electrical Engineering and Computer Science from MIT. Through her work at Barrett TechnologyCarnegie Mellon UniversityUniversity of Washington, and as Head of Innovation at Google, Yoky has combined neuroscience and robotics to pioneer a new field she refers to as “neurobotics“. She has been widely recognized for her work, and in 2007 was named a MacArthur Fellow.

Yves Béhar

Design / Branding Advisor

Yves Béhar is a designer and entrepreneur, best known as co-founder and principal designer of award-winning industrial design and branding firm Fuseproject. His design work integrates sustainability and social good with commercially-successful products, with a top client list including MINI, General Electric, Prada, Samsung, and many more. Yves is the Chief Industrial Designer of the One Laptop per Child (OPLC) XO laptop, and is a member of the Founder’s Circle of the Cradle to Cradle Products Innovation Institute. He also serves as Chief Creative Officer for Jawbone, as well as collaborating with several other companies including Herman Miller and Mission Motors. In addition to his work with OPLC, Yves worked in NYC to reduce HIV/AIDS and in Mexico and SF to distribute free custom-designed eyeglasses to students. His long list of recognitions and accolades includes solo exhibitions at SF MOMA, being named one of TIME’sTop 25 Visionaries“, and Design Museum London’s “Design of the Year“. We are honored to have Yves’ assistance with the design and branding of the C-1 and Lit Motors.

Mason Peck

Technical Advisor

Professor Mason Peck has held a faculty position in the Department of Mechanical and Aerospace Engineering at Cornell University since 2004. His research focuses on, among other topics: spacecraft systems, attitude dynamics, control, navigation, and robotic systems. For two years, Mason served as NASA’s Chief Technologist, and prior to his time at Cornell he spent a decade working with Honeywell and Boeing. He has authored over ninety academic articles and holds seventeen patents. Mason holds a Ph.D and MS in Aerospace Engineering from UCLA,  an MA in English Language and Literature from the University of Chicago, and a BS in Aerospace Engineering and BA in English from the University of Texas, Austin. Mason’s extensive experience with satellite and spacecraft navigation, controls, and dynamics are essential to developing the C-1′s gyro stability system.

Jason Hill

Design Advisor

Jason Hill began his exemplary design career at Art Center College of Design, where he graduated with honors and now teaches Industrial Design. He worked with Mercedes-BenzSamsung Motors, and Porsche before founding Eleven, a design studio focused on eco-friendly design and alternative fuels. He also served as Director of Design for Aptera Motors, an innovative automotive startup that made astounding achievements in efficiency and aerodynamic design.

Seth Sanders

Technical Advisor

Seth Sanders is a professor in Electrical Engineering & Computer Sciences (EECS) at UC Berkeley. His research covers Control, Intelligent Systems, and Robotics (CIR)Energy (ENE)Integrated Circuits (INC); and Power and Electronics Systems. He also collaborates with the Berkeley Sensor & Actuator Center (BSAC). Seth received his BS degrees in Electrical Engineering and Physics, as well as his MS and Ph.D. in Electrical Engineering from MIT. He spent several years as a design engineer at Honeywell before joining the faculty at UC Berkeley. Seth has received the NSF Young Investigator Award (1993) and Best Paper Awards from the IEEE Power Electronics Society and the IEEE Industry Applications Society. He has served as Chair of the IEEE Technical Committee on Computers in Power Electronics and as Member-at-Large on the IEEE PELS Adcom.

Steve Fambro

Technical Advisor

Steve Fambro is best known as co-founder / CEO / CTO of Aptera Motors, an innovative automotive startup that made astounding achievements in efficiency and aerodynamic design. His varied background as a mechanic, electrical engineer, and programmer, as well as his several patents, led the Museum of Science and Industry in Chicago to dub him an “innovator”. In 2010 he founded Famgro, a new startup which aims to grow and sell the most radically nutritious, profitable, and sustainable on-demand food in the world.

Jeff Finkelstein

Technical Advisor

Jeff Finkelstein has decades of engineering experience, with several patents under his belt, but is best known for his work commercializing the controls system of the Segway Human Transporter. His extensive work history includes several other notable projects for a variety of clients, including Microprocessor Designs, an electrical engineering and product design consulting group he founded in 1987. Jeff studied Electrical Engineering and Biomedical Engineering at SUNY Stony Brook and the University of Vermont.

Mark Thorogood

Production Advisor

Mark Thorogood has over 25 years experience in Automotive Development in both the UK and Germany. He has experience managing a wide variety of functions in the development process, specializing in Forward Concept Definition, Product Development, and Supply Chain Management. A mechanical engineer by training – B.Sc. (Honours) from the University of Birmingham – he spent 18 years with BMW, following 7 years with the Rover Group. Currently a Senior Program Manager at Tesla Motors, Mark’s extensive background in Automotive Development will be essential to bringing the C-1 to production.

Jon Koomey


Jon Koomey is a consulting professor at Stanford University, and has also recently taught at Yale and UC Berkeley. He serves on the editorial board of the journal Contemporary Economic Policy, is a research affiliate of the Energy and Resources Group at UC Berkeley, and is an advisor for Wattbot. For over eleven years, Jon led Lawrence Berkeley National Laboratories‘ End-Use Forecasting group, analyzing markets for efficient products/technologies and developing recommendations for policymakers at the EPA and DOE. He holds MS and PhD degrees from the Energy and Resources Group at UC Berkeley, and a BA in History of Science from Harvard. A prolific author, Jon has authored or co-authored eight books and 150+ articles and reports on energy efficiency and supply-side power technologies, energy economics, energy policy, environmental externalities, and global climate change. He has been widely decorated for his work, including being named an AT&T Industrial Ecology Fellow and a Google Science Communications Fellow.