Daniel Kim

Founder / President / CTO

A native of Portland, Oregon, Dan’s foundation in transportation began at Reed College, where he studied Physics and Biology. His creative drive was nurtured while studying Architecture at UC Berkeley, finishing at the Rhode Island School of Design with a degree in Industrial Design and Sustainable Transportation. While studying at RISD, he also led several vehicle research teams at the MIT Media Lab.

Dan’s eight years of experience in vehicle architecture, prototype development, and team building encompasses all forms of transportation, ranging from electric scooters to titanium bicycles.

Mark Thorogood

Chief Production Officer

Mark has over 25 years experience in Automotive Development in both the UK and Germany. He has experience managing a wide variety of functions in the development process, specializing in Forward Concept Definition, Product Development, and Supply Chain Management. A mechanical engineer by training – B.Sc. (Honours) from the University of Birmingham – he spent 18 years with BMW, following 7 years with the Rover Group. Mark’s extensive background in Automotive Development will be essential to bringing the C-1 to production.

Gerard van Laar

Test Engineer

Gerard brings over a decade of automotive and motorcycle experience to the team. In addition to holding Master’s and Bachelor’s degrees in automotive engineering, Gerard has worked with Ten Kate RacingSuter Racing Technology, and Mission Motors. His comprehensive automotive engineering skills are invaluable to making the C-1 a reality.

Ryan James

Chief Marketing Officer

Ryan’s varied background makes him a marketing jack-of-all-trades. He has a strong scientific and writing background, with a BS in Environmental Studies from Emory University. Ryan comes from a family of marketing professionals, and has a decade of experience in sales/marketing, branding, customer service, and management. Additionally, his experience in fabrication and media production – ranging from welding and woodwork to print, photo, and video – allow him to build, shoot, and edit everything needed for Lit’s media output. With a DJ’s ear for music and a working photographer’s eye, Ryan ensures that Lit stays fresh and ahead of the curve while responding to consumer needs as we define a new vehicle category.

Simona Khersonsky

Director of Operations

Simona has an extensive business background, holding an MBA (Marketing + Finance concentrations) from University of San Francisco, and a BA in Economics from Boston University. She has also studied entrepreneurship and innovation in developing countries, focusing on Chile, Argentina, and Uruguay, as well as managing a portfolio of microloans in emerging markets. Prior to joining the Lit team, Simona worked in business strategy, marketing, analytics, and research for 3DegreesFisher Investments, and State Street Corporation.

Christina Hsiang

IP / Contracts Manager

Christina has a deep background in Corporate and IP Law, earning her J.D. from the University of Washington School of Law, following a dual degree in Economics and Russian from Georgetown University. She speaks several languages, and has additional experience with energy policy and government relations. Christina’s background makes her quite valuable in managing our contracts and intellectual property.

Our Advisors

Amory Lovins

Advisor

We are extremely proud to have energy guru Amory Lovins on our advisory board. Amory is a physicist, environmental scientist, and prolific author. He is currently Chairman/Chief Scientist of the Rocky Mountain Institute, the sustainability organization he co-founded in 1982. His pioneering energy studies began at Harvard and Oxford, eventually leading him back to the US to settle in Colorado. Amory’s concepts of soft energy paths, the negawatt, and the hypercar have influenced countless people and organizations. Amory was named a MacArthur Fellow in 1993, and in 2009, Time Magazine named him as one of the world’s 100 most influential people.

Yoky Matsuoka

Technical Advisor

Yoky Matsuoka is currently VP of Technology at Nest. After an impressive-yet-short tennis career (once ranked 21st in Japan), she pursued a BS from UC Berkeley and an MS and PhD in Electrical Engineering and Computer Science from MIT. Through her work at Barrett TechnologyCarnegie Mellon UniversityUniversity of Washington, and as Head of Innovation at Google, Yoky has combined neuroscience and robotics to pioneer a new field she refers to as “neurobotics“. She has been widely recognized for her work, and in 2007 was named a MacArthur Fellow.

Jon Koomey

Technical Advisor

Jon Koomey is a consulting professor at Stanford University, and has also recently taught at Yale and UC Berkeley. He serves on the editorial board of the journal Contemporary Economic Policy, is a research affiliate of the Energy and Resources Group at UC Berkeley, and is an advisor for Wattbot. For over eleven years, Jon led Lawrence Berkeley National Laboratories‘ End-Use Forecasting group, analyzing markets for efficient products/technologies and developing recommendations for policymakers at the EPA and DOE. He holds MS and PhD degrees from the Energy and Resources Group at UC Berkeley, and a BA in History of Science from Harvard. A prolific author, Jon has authored or co-authored eight books and 150+ articles and reports on energy efficiency and supply-side power technologies, energy economics, energy policy, environmental externalities, and global climate change. He has been widely decorated for his work, including being named an AT&T Industrial Ecology Fellow and a Google Science Communications Fellow.

Jeff Finkelstein

Technical Advisor

Jeff Finkelstein has decades of engineering experience, with several patents under his belt, but is best known for his work commercializing the controls system of the Segway Human Transporter. His extensive work history includes several other notable projects for a variety of clients, including Microprocessor Designs, an electrical engineering and product design consulting group he founded in 1987. Jeff studied Electrical Engineering and Biomedical Engineering at SUNY Stony Brook and the University of Vermont.

Seth Sanders

Technical Advisor

Seth Sanders is a professor in Electrical Engineering & Computer Sciences (EECS) at UC Berkeley. His research covers Control, Intelligent Systems, and Robotics (CIR)Energy (ENE)Integrated Circuits (INC); and Power and Electronics Systems. He also collaborates with the Berkeley Sensor & Actuator Center (BSAC). Seth received his BS degrees in Electrical Engineering and Physics, as well as his MS and Ph.D. in Electrical Engineering from MIT. He spent several years as a design engineer at Honeywell before joining the faculty at UC Berkeley. Seth has received the NSF Young Investigator Award (1993) and Best Paper Awards from the IEEE Power Electronics Society and the IEEE Industry Applications Society. He has served as Chair of the IEEE Technical Committee on Computers in Power Electronics and as Member-at-Large on the IEEE PELS Adcom.

Jason Hill

Design Advisor

Jason Hill began his exemplary design career at Art Center College of Design, where he graduated with honors and now teaches Industrial Design. He worked with Mercedes-BenzSamsung Motors, and Porsche before founding Eleven, a design studio focused on eco-friendly design and alternative fuels. He also served as Director of Design for Aptera Motors, an innovative automotive startup that made astounding achievements in efficiency and aerodynamic design.

Steve Fambro

Technical Advisor

Steve Fambro is best known as co-founder / CEO / CTO of Aptera Motors, an innovative automotive startup that made astounding achievements in efficiency and aerodynamic design. His varied background as a mechanic, electrical engineer, and programmer, as well as his several patents, led the Museum of Science and Industry in Chicago to dub him an “innovator”. In 2010 he founded Famgro, a new startup which aims to grow and sell the most radically nutritious, profitable, and sustainable on-demand food in the world.