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Frequently Asked Questions
Where is Lit Motors based?
Lit Motors is a startup vehicle company based in Portland, OR / San Francisco, CA.
What is the expected retail price?
We targeting an aggressive price point, at the lower end of the EV market. However, final price won’t be set until we have the chance to conduct more research, which we will do once we have our next prototype built in 2026.
When do you expect to start shipping the first vehicles?
On our current timelines, we are looking to ship our first units in 2028.
What is the production plan and how will you ensure that quality is maintained without costs rising?
This effort is being led by our CPO, Volker Kaese, who led commercialization efforts at Volkswagen for 2 decades. He brings an extreme depth of expertise in moving vehicles from concept all the way through production at scale. Our plan is to start with a small production plant in Portland, Oregon that can handle our initial quantities. As we scale, we have plans for a second, larger manufacturing center just outside the city.
Who is the target audience for your vehicles?'
Our research thus far has uncovered 3 initial audiences:
Enthusiasts & Early Adopters: These are the drivers that are always looking for the next new thing. They bought the original Tesla Roadsters when no one else had heard of EV’s, nevermind Tesla.
Eco Drivers - Eco meaning economical and ecological. They’re motivated by saving money and/or saving the planet. Our efficiency story will be the key driver here.
Savvy Commuters: ~36% of US households have 2 vehicles and more than 20% of US households have 3 or more vehicles. Many of these are anxious to find a better way to commute - and our vehicles’ ability to shave up to 20% off their commute will be a huge draw.
What does the next 5 years look like ?
The next 5 years consists of 3 key activities:
Productization and commercialization: We have a clear path to transform our concept into a fully realized, commercialized vehicle. It starts with the production of a small number of prototypes, which we are starting this year. That will allow us to go through tooling and testing required to launch commercially.
Market Validation: As part of the commercialization process, we plan to conduct an in-depth study to help define all elements of our Go-to-Market, as well as help us define and refine the driver experience.
Fundraising: Building a car company takes a large amount of capital, so we will be seeking investment from VC’s and other funds, as well as individuals.
Do investors get benefits as far as access to early vehicles?
We have a variety of benefits/perks built into our Community Equity campaign with WeFunder that ends on April 25th, 2025. Outside of our reservations, We can’t make any promises about who will get a vehicle to own when, but we do plan to conduct a roadshow and invite our investors to experience driving our prototypes.
I pre-ordered a vehicle several years ago. How do I verify the pre-order?
You can email reserve@litmotors.com to verify and/or get an update on your pre-order.